MONSTER APOCALYPSE

Creative idea

Through a symbolic representation, garbage forms an ever-growing monster, which causes terror to people. In the film, it only takes one girl to remove a single item from the terror / mass of garbage before the monster disintegrates. The film ends by stating that 'Master the Monster. Recycle - Give value to your garbage'

Brand name: EDSNA
Advertiser / client: EDSNA/HELLENIC REPUBLIC OF ATTICA
Product / service: EDSNA
Campaign name: GIVE VALUE TO YOUR GARBAGE
Agency network: INDEPENDENT AGENCY
Agency: THE NEWTONS LABORATORY SA - ATHENS
Executive creative director: ANDREAS GRIGORIADIS
Creative director: GIANNIS SOROTOS
Art director: KYRIAKOS KARAMALAKOS
Copywriter: IOANNA KRIONI